Savile Row Company
Fashion Brand Launch Strategy, Trend Research, & Textile Design
Savile Row UK & The Apparel Logistics Group
Landed Von Maur, Nordstrom, & Dillards with just a box! 🎁
Built Two Custom Showrooms from Scratch 🧰
Landed Von Maur, Nordstrom, & Dillards with just a box! 🎁 Built Two Custom Showrooms from Scratch 🧰
We knew that what a buyer received for our first impression would be a major factor in our trajectory. We wanted to elicit as tactile, whimsical, and emotional of a reaction as we could. We drew inspiration from vintage paper dolls and early fashion toys. The box itself walks you through a series of fun, interactive pages where you can change out the prints on each dress style to find your perfect match of print and silhouette.
Savile Row has been a famous name in bespoke suiting for many generations. We were tasked with creating the ‘perfect date’ dress-line for this savvy English gentleman. With a hairline budget and no name recognition in the United States we needed to find a way to build momentum on this new brand before having physical samples.
We created three generations of our marketing box and sent it directly to buyers across the country landing a key buyer with Von Maur. This first customer created a snowball effect and allowed us to invest in our first season of samples. This creative approach let us prototype and iterate a new brand with low cost, a clear feedback loop, and lots of scrappy photo shoots and illustrations.
Our first showroom display was based on a rainy day in London — complete with hand cut iridescent rain drops! ☔️
In our second showroom, we converted an empty office space into a cozy, English tea room — including a classic phone-booth photo opportunity! ☎️