Roller derby is such a niche sport with playful team names which gives a lot of opportunity for playful graphics using team icons and roller skates. Both our home teams shirts and annual championship shirts are always best sellers.

Being a skater run, volunteer league Gotham relies on partnerships, events, programming, and merchandise sales to stay afloat. This business model has become even more challenged post COVID-19. We led strategy and created internal design systems to ensure that we continue to reach new audiences. This included articulating equitable design practices in our process and better defining our principles on cultivating belonging and challenging harmful stereotypes within the league ecosystem.