Climate Action Superheroes
Global Sustainability Education Campaign
The United Nations, The New School
Official UN Stamps for COP28 🌱
Interactive Website with Downloads 🧑💻
20K Activity Books distributed across Africa 🌍
Official UN Stamps for COP28 🌱 Interactive Website with Downloads 🧑💻 20K Activity Books distributed across Africa 🌍
Rather than create an entirely new campaign it became clear that the most advantageous use of resources would be connecting this new audience to the tasks that have proven to be successful. The goal then became, creating an immersive experience that would engage and inspire children to participate, influences others, and get excited about climate action. Children are an excellent catalyst for global action.
The Climate Action Superhero page is an animated, continuous scroll experience. The heroes do not have weapons and are gender neutral and racially ambiguous. All children can find a character or action to identify with and remember they can make an impact being exactly who they are with the right tools. Each hero ties to the SDG goals and explains just why these actions are so crucial.
Empowering young heroic leaders for change and believe in the impact they can have on the planet is crucial. Our league of superheroes is taking action now and they want YOU to join them! Each of their missions has downloadable content including activities for curious kids and adults to learn together.
The objective of this project was to create something fresh and immersive that would engage a broader audience on climate action without a ‘doom and gloom’ approach to the issues.
